growth, partnerships & ecosystem development for web3 protocols

i help web3 teams go from early traction to market scale through capital, ecosystem design, partnerships, and go-to-market execution.

simón puebla

trusted by web3 leaders & industry pioneers

web3 & crypto ecosystems

protocol labs, ethereum foundation, zk sync, aztec, lisk, mantle, wormhole, optimism, worldcoin, chiliz

enterprise & traditional industries

telefonica, sanitas, santander, eit, construcia

let's scale your protocol with clarity

from messy middle to market traction — here's how i support web3 teams unlocking their next stage.

grow with strategic partnerships

bd strategyecosystemintegrations

onboarded +15 sponsors to crecimiento. fundraised +3m in less than a year. included +10 partners into the crecimiento ecosystem. sold over 100 tees for blurred future.

raise capital with clarity

fundraisingpitch designvc network

fundraised +3m in less than a year for crecimiento. raised 300k for my funds. designed the pitch and roadmap for season 3 and 4. designed the strategy for fundraising for the digital special economic zone.

accelerate to market fit

gtmstartup coachingearly traction

advisor for talent protocol. business structure for omo. go to market for +10 startups/venture concepts with byld.

book a strategy call →

projects: startups, brands, bots, and experiments

from culture to code, i've built brands, bots, and experiments that push the edges of web3 - from community-run events in madrid to nft collections, algo traders, and crypto-native funds. here are a few.

blurred future inc.
blurred future inc.
🧠 role: co-founder
🧩 what: a blockchain culture brand blending fashion + web3 storytelling
🏆 impact: sold +100 tees, did collabs with two artists.
visit site ↗
gaucho fund ii
gaucho fund ii
🧠 role: founder
🧩 what: algo trading fund leveraging simple market makers
🏆 impact: 19% monthly roi over 16 months.
sustainable pizza day
sustainable pizza day
🧠 role: co-founder
🧩 what: one off event connecting web3 and sustainability in madrid
🏆 impact: over 150 attendees, +500€ donation to winning project.
0xsim newsletter
0xsim newsletter
just check it out.
view project ↗
gaucho fund
gaucho fund
🧠 role: founder
🧩 what: 2020/2021 all long fund
🏆 impact: over 600% returns over a year performance.
angel investing
angel investing
invested in talent protocol (pre seed), and secondworld (pre seed).
consultant
namax
namax
🧠 role: consultant
🧩 what: support felicidad collective in deal execution
🏆 impact: project sold and executed
visit site ↗

experience

latest roles

crecimiento

funding & bd leadcrecimiento

sep 2024 – present
  • led +$3m fundraising and strategic partnerships with zama, op labs, aztec, lisk, protocol labs, and +20 others.
  • co-led the full planning and execution of crecimiento's ecosystem roadmap - including conferences, hackathons, buildathons and the pop up city movement.
tritemius vc

investment associatetritemius vc

aug 2024 – jan 2025
  • founding partner, led thesis writing and startup scouting strategy.
  • scaled startup pipeline from 2 to 122, specializing in zk/fhe/ai investments.
byld

senior business builderbyld

jul 2021 – aug 2024
  • launched 100+ venture concepts across mobility, finance, health, web3
  • took early ideas to real market pilots and startups
  • 1 early exit of a portfolio venture

speaking & panels

network states, popup cities and sezs

network states, popup cities and sezs

consensys panel

watch
tva mendoza: mundo crypto

tva mendoza: mundo crypto

tva mendoza

watch
capa3 interview

capa3 interview

capa3 podcast

watch
web3 & metaverse masterclass

web3 & metaverse masterclass

eae business school

escalating sustainable business models through blockchain

escalating sustainable business models through blockchain

premios verdes

custodia en crypto ¿seguridad, control o conveniencia?

custodia en crypto ¿seguridad, control o conveniencia?

merge madrid

education

regent's university
tsinghua university

ba (hons) in international business and economics

regent's university london & tsinghua university, beijing

(fluent in english, spanish, chinese, portuguese)

about me

i'm an ecosystem builder vibing at the intersection of crypto, culture, and chaos. been deep in web3 since 2017 — helping projects grow through partnerships, storytelling, and fundraising. i've built startups, scaled vcs, launched weird brands, and still believe cumbia, cuarteto and cachengue can save the world.

amateur boxer, wannabe musician, relentless learner. heavy vibe coder picking up a new skill every year (this one's meditation), and dj when they let me.

is crypto the answer? not sure. but it's one of the few games where we still get to rewrite the rules.

let's make it count.

contact me