business and ecosystem development for web3 protocols

I help protocols grow through capital, partnerships, and execution - from narrative to go-to-market.

Simón Puebla

partners i worked with before

web3

protocol labs, ethereum foundation, zk sync, aztec, lisk, mantle, wormhole, optimism, worldcoin, chiliz

web2

telefonica, sanitas, santander, eit, construcia

how i can help

anything from an idea to a working business: project management, idea development, product construction, fundraising, business development and cooking the asados for the team (veggie options included). But basically:

grow with strategic partnerships

unlock new ecosystems, integrations, and bd opportunities through high-value, long-term relationships.

raise capital with clarity

stand out to the right investors with strong positioning, pitch refinement, and round strategy.

accelerate to market fit

turn early-stage ideas into scalable web3 ventures — from concept to mvp to traction.

projects

aside from cofounding a clothing brand and a vc, a bunch of other experiments existed before - from events in Madrid, to nft projects, bots and funds.

blurred future

blurred future

Blurred Future.xyz represents has sold over 100 tees and hoodies across the crypto ecosystem. We don't know how the future looks, and we paint our version through clothing

view project
gaucho fund ii

gaucho fund ii

built trading bots that automatically execute trading strategies during 2022 and 2023 with a +200% annual average return

sustainable pizza day

sustainable pizza day

150-people community event

0xsim newsletter

0xsim newsletter

friends with benereads

view project
gaucho fund

gaucho fund

investment strategies manually executed for clients during 2020/2021 bull market

angel investing

angel investing

Joined early stage funding rounds of Talent Protocol and Secondworld. Remained as Advisor for Talent Protocol

namax

namax

consultant & crypto advisorship

experience

latest roles

crecimiento

funding & bd leadcrecimiento

sep 2024 – present
  • led +$2m fundraising for events and the organization
  • built partnerships with zama, op labs, aztec, lisk, protocol labs and +20 others
  • pushed the development and execution of ecosystem programs such as pop up cities, conferences and hackathons
tritemius vc

investment associatetritemius vc

aug 2024 – jan 2025
  • scaled startup pipeline from 2 to 122
  • designed scouting and evaluation tools for zk/fhe/ai startups
  • founding partner of tritemius vc
byld

senior business builderbyld

jul 2021 – aug 2024
  • launched 100+ venture concepts across mobility, finance, health, web3
  • took early ideas to real market pilots and startups
  • 1 early exit of a portfolio venture

speaking & panels

network states, popup cities and sezs

network states, popup cities and sezs

consensys panel

watch
tva mendoza: mundo crypto

tva mendoza: mundo crypto

tva mendoza

watch
capa3 interview

capa3 interview

capa3 podcast

watch
web3 & metaverse masterclass

web3 & metaverse masterclass

eae business school

escalating sustainable business models through blockchain

escalating sustainable business models through blockchain

premios verdes

custodia en crypto ¿seguridad, control o conveniencia?

custodia en crypto ¿seguridad, control o conveniencia?

merge madrid

education

Regent's University
Tsinghua University

ba (hons) in international business and economics

regent's university london & tsinghua university, beijing

(fluent in english, spanish, chinese, portuguese)

about me

I'm an ecosystem builder vibing at the intersection of crypto, culture, and chaos. Been deep in Web3 since 2017 — helping projects grow through partnerships, storytelling, and fundraising. I've built startups, scaled VCs, launched weird brands, and still believe cumbia, cuarteto and cachengue can save the world.

Amateur boxer, wannabe musician, relentless learner. heavy vibe coder picking up a new skill every year (this one's meditation), and DJ when they let me.

Is crypto the answer? Not sure. But it's one of the few games where we still get to rewrite the rules.

Let's make it count.

contact me